Establishing Chamber and Growth Alliances in Southwest Michigan
The Southwest Michigan Regional Chamber, which serves Berrien, Cass, and Van Buren Counties, has spent the past couple of years expanding a model called the Chamber Growth Alliance (CGA) — a locally led, collaborative approach to economic development that pools resources and stakeholders to bring dedicated, full-time economic development staff to communities that previously had none. The template for this model, a Regional Chamber Partner, was the Greater Bridgman Area Chamber and Growth Alliance, a member-driven nonprofit that serves as the economic and community development arm for the Bridgman area.
Building on that momentum, the Southwest Michigan Regional Chamber established the Central Berrien Chamber Growth Alliance, the first new CGA formed following the Bridgman CGA’s success, bringing full-time professional economic development services to Baroda, Berrien Springs, and Eau Claire, along with their surrounding townships — an area that had historically operated independently. Local leaders framed it as one of the most significant investments in economic development the region has seen, with six communities joining forces under a single, locally led alliance.
The regional chamber has continued expanding this framework since, standing up a similar alliance in Southwest Berrien County and reaching integration agreements with existing local chambers in Niles and Buchanan — all part of an effort chamber President and CEO Arthur Havlicek describes as overcoming a long-standing north-south divide in Berrien County by getting communities to compete and win together rather than separately. Together, the Bridgman and Central Berrien alliances have become the chamber’s flagship examples of how regional partnership can drive more vibrant, economically resilient communities across Southwest Michigan.