“Life, Lake, and the Pursuit of Happiness”
Southwest Michigan is more than a destination; it’s a lifestyle. Our region offers the best of both worlds – the tranquility of small-town living and the opportunities of a vibrant, growing economy. From outdoor adventures to cultural experiences, this region has it all.
Berrien County, with its stunning Lake Michigan shoreline, offers a picturesque blend of urban and natural beauty. Explore charming beach towns, like New Buffalo, Bridgman, and St. Joseph, with sandy beaches and bustling downtowns. Experience our rich agricultural heritage in the fruit-laden orchards and vineyards of Coloma, Berrien Springs and beyond. Or dive into the arts and culture scene in cities like Benton Harbor, Buchanan, and Niles. With a range of recreational activities, this county promises an adventure for every season and everyone.
For those seeking a peaceful escape, Cass County beckons with its serene landscapes and abundant outdoor opportunities. You can unwind by the pristine lakes, meander through quaint villages, or embrace the natural wonders of the Dowagiac Woods Nature Sanctuary. Discover the warmth of communities like Cassopolis, Dowagiac, or Edwardsburg, and savor the tranquility that defines Cass County.
Van Buren County is a nature lover’s paradise. Whether you’re hiking through the Kal-Haven Trail, sailing on the abundant inland lakes, or tasting the fruits of the local vineyards, this county has something for every outdoor enthusiast. With charming towns like South Haven and Paw Paw, it’s the perfect blend of relaxation and recreation.
Uniquely positioned and multi-modal, Southwest Michigan holds the key to success for a variety of industries from agribusiness to healthcare, manufacturing to automotive. Discover what makes our economic environment unique and how businesses can benefit from our area attributes.
Whether you want to live, work, or play here, we can connect you with the resources to make your visit memorable.
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