About

Who we are

We are the Southwest Michigan Regional Chamber, a 501(c)6 non-profit, business advocacy and collective-impact organization proudly serving Berrien, Cass, and Van Buren Counties. Established in 1954, we have been the trusted voice of the region’s business community for over seventy years.

What We Do

As the largest chamber in the region, we leverage our extensive network to strengthen regional assets, advocate for regional priorities, and cultivate an economic ecosystem that prepares our region for future opportunity. Our “Ecosystem Approach” focuses on the following four pillars of Service

Leadership Development
Business Development
Economic Development
Community Development

Where We Serve

Our regional footprint includes 3 counties, 14 cities, 20 villages, and 55 townships in Southwest Michigan, each with their own unique challenges and opportunities. We provide advocacy, support, and resources to every corner of our region, however most of our events and programming take place within Berrien County.

Why You Should Join Us

It’s more important than ever that we plan for – and invest in – our region’s future. By investing in the Regional Chamber’s work, you are helping the region advance toward its collective goals, gaining access to exclusive benefits and visibility, and forging relationships with other leaders committed to advancing our area forward.

Become A Member

Our Objectives

INVEST

in the attraction and development of business and talent.

INFLUENCE

consumer sentiment and spending habits.

IMPACT

public policy and elected officials through advocacy.

IMPROVE

alignment among stakeholders and across communities.

IGNITE

the growth of our region.

Our Commitment to Diversity

Statement

At the Southwest Michigan Regional Chamber, we believe everyone deserves an equal opportunity to prosper from a strong and vibrant regional economy. Our approach to diversity, equity, and inclusion is rooted firmly in this belief, as is our understanding that Southwest Michigan’s future economic competitiveness will be predicated on our collective ability to cultivate a diverse, equitable, and authentically inclusive regional business environment.

Commitment

We commit to creating a more prosperous and sustainable future for our region by fostering the values of diversity, equity, and inclusion within our organization as well as within the organizations and communities we serve. Our approach to people, policies, programming, and partnerships further outlines our commitment.