Who we are

We are the Southwest Michigan Regional Chamber, a 501(c)6 non-profit, business advocacy and collective-impact organization proudly serving Berrien, Cass, and Van Buren Counties. Established in 1954, we have been the trusted voice of the region’s business community for over seventy years. 

What We Do

As the largest chamber in the region, we leverage our extensive network to advocate for our members’ interests, provide valuable resources to businesses, and facilitate connections that drive success. 

Where We Serve

Our regional footprint includes 14 cities, 20 villages, and 55 townships in Southwest Michigan, each with their own unique challenges and opportunities. Using our expansive member-network and the power of our partnerships, we work to strengthen regional assets, advocate for regional priorities, and cultivate an economic ecosystem that prepares our region for future opportunity.

Why You Should Join Us

It’s more important than ever that we plan for – and invest in – our region’s future. By investing in the Regional Chamber’s work, you are helping the region advance toward its collective goals, gaining access to exclusive benefits and visibility, and forging relationships with other leaders committed to advancing our area forward.

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Our Mission

Our mission is to leverage every available resource within our network for the advancement of our members and the betterment of all who live and work in our community.

Our Vision

To propel Southwest Michigan to national prominence as a vibrant, regional destination where business thrives, talent resides, and quality of life is second to none.

Our Objectives


in the attraction and development of business and talent.


consumer sentiment and spending habits.


public policy and elected officials through advocacy.


alignment among stakeholders and across communities.


the growth of our region.

Our Commitment to Diversity


At the Southwest Michigan Regional Chamber, we believe everyone deserves an equal opportunity to prosper from a strong and vibrant regional economy. Our approach to diversity, equity, and inclusion is rooted firmly in this belief, as is our understanding that Southwest Michigan’s future economic competitiveness will be predicated on our collective ability to cultivate a diverse, equitable, and authentically inclusive regional business environment.


We commit to creating a more prosperous and sustainable future for our region by fostering the values of diversity, equity, and inclusion within our organization as well as within the organizations and communities we serve. Our approach to people, policies, programming, and partnerships further outlines our commitment.

Join Us

Together, let’s shape the future of business in Southwest Michigan. Join us today and unlock the possibilities for your organization.

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